I'm a creative
I have a visual way of thinking that has always allowed me to focus on and clearly communicate abstract concepts. I believe that "beauty" lies in the precision of the balance between aesthetics and function, in coherence. My background in Design has taught me to start from people when designing, and it has been enriched by specializations in Sociology and Startups, through which I have refined the ideation, guidance, and realization of communication and digital product projects.
#InsideThe Process
Brand Design
Event Design
Brand Design
Brand
Positioning
My goal is to define a comprehensive strategy of aesthetics and storytelling that fosters an emotional and human connection with the client, permeating every level of online and offline communication.
ADV
Campaigns
I develop communication campaigns leveraging the emotional trigger in the audience's cognitive process, within a dynamic and saturated market dominated by the attention economy: from online channels to OOH campaigns.
App & Web Design
A digital product must establish a connection with the user, from usability to aesthetics. I collaborate with startups and companies to design MVPs, final apps, or no-code websites that amaze, engage, and effectively tell their story.
A more technical paragraph.
EDUCATION
The degree in Product Design from IED and Communication Design from UniFi, combined with specializations in Social Drives Strategies and Startup Methodologies, have provided me with a User-Centered approach to design and horizontal frameworks spanning from product to communication.
EXPERIENCE
I experienced the corporate world at IBM, then embraced the dynamism of the startup ecosystem as Head of Design at Starting Finance and by launching three projects as a Founder. Later, I transitioned to an agency role as Creative Director before starting my journey as a freelance professional.
THE DETAIL
I am a curious observer, always fascinated by the value of the smallest details, because taking care of them and ensuring their coherence across every brand asset allows for imprinting a strong and precise identity in the audience. This creates a valuable relationship and reinforces it over time.
TOOLS
I live on Figma, both in the most proper way and in all the wrong ways imaginable. Balancing between hands-on work and management, I am proficient with Illustrator, Premiere, Photoshop, Notion, Trello, Jira, Pitch, Canva, and generative AI tools. Overall, I love exploring new tools and crafting presentations.
EXPERIENCE
2022 - 2024
Karma Digital Agency
Direttore Creativo & PM
EDUCATION
2018-2020
Università degli Studi di Firenze
Master's Degree in Design e Comunicazione (110L)
2019 - 2022
Starting Finance
Head of Design & UX/UI Designer
2019
Lahti Institute of Design (Finland)
Universal Design VR Simulation Software Workshop
2021 - 2023
Rapp Srl
Direttore Creativo & Co-Founder
2018 - 2019
OD&M
Master in Social Driven Design Strategies
2020 - 2021
Openthesis
Direttore Creativo & Co-Founder
2018
Peekaboo Academy
Master in Startup Methodologies (come Tutor)
2018-2019
IBM iX
UX/UI Designer
2015-2018
IED - Istituto Europeo di Design
Laurea Triennale in Product Design (110L)
Are you looking for strategic creative consulting for your business or just curious? Get in touch with me!